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What our team learns building critical software.

Engineering, applied AI and business decisions, written by the people who ship systems for Bradesco, Suzano, Roche and UNICEF.

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AI subscription or on-demand API? How to choose between ChatGPT and Claude without overspending
AI subscription or on-demand API? How to choose between ChatGPT and Claude without overspending
Read of the week
Business
8 min read

AI subscription or on-demand API? How to choose between ChatGPT and Claude without overspending

Learn when ChatGPT or Claude makes more sense as a team subscription and when on-demand API is the better choice. A strategic guide to cost, scale, governance, and implementation.

March 24, 2026
Recurring costs clients must plan for (so an app does not die after launch)
Recurring costs clients must plan for (so an app does not die after launch)
Engineering
4 min

Recurring costs clients must plan for (so an app does not die after launch)

February 23, 2026

Latest articles

11 articles
DNS Pointing (A Record): how to create an HTTPS URL for your API and publish your app safely
DNS Pointing (A Record): how to create an HTTPS URL for your API and publish your app safely
Technology
4 min

DNS Pointing (A Record): how to create an HTTPS URL for your API and publish your app safely

February 23, 2026
How to approve screens and flows quickly (without infinite feedback loops)
How to approve screens and flows quickly (without infinite feedback loops)
Business
3 min

How to approve screens and flows quickly (without infinite feedback loops)

February 23, 2026
App login: which model to choose (email/password, Google, Apple, SSO)
App login: which model to choose (email/password, Google, Apple, SSO)
Business
6 min

App login: which model to choose (email/password, Google, Apple, SSO)

February 23, 2026
Apple Developer account verification (Organization) and App Store Connect preparation
Apple Developer account verification (Organization) and App Store Connect preparation
Engineering
6 min

Apple Developer account verification (Organization) and App Store Connect preparation

February 22, 2026
Google Play Console developer account verification for organizations
Google Play Console developer account verification for organizations
Engineering
9 min

Google Play Console developer account verification for organizations

February 22, 2026
Open innovation: 5 successful examples
Open innovation: 5 successful examples
Business
7 min

Open innovation: 5 successful examples

October 25, 2022
6 tips to hire a qualified programmer
6 tips to hire a qualified programmer
Business
4 min

6 tips to hire a qualified programmer

October 15, 2022
What is M-commerce and why is it a trend in Brazil?
What is M-commerce and why is it a trend in Brazil?
Business
8 min

What is M-commerce and why is it a trend in Brazil?

October 15, 2022
Why is micromanagement bad for your company?
Why is micromanagement bad for your company?
Business
5 min

Why is micromanagement bad for your company?

October 6, 2022
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