Etherna - See, test and choose with more confidence
A digital catalog that applies textures to images so the product is experienced before the choice.
When the catalog stops being static
We built a digital experience to explore categories, products and collections and, above all, to visualize textures applied to images. The product stops being merely looked up and starts being experienced before the choice.
Turning texture into a visual decision
Our challenge was to bring the user closer to the material through an interactive journey, connecting catalog, experimentation and a content structure able to sustain the experience.
Project facts
Client: Etherna
Platform: iOS and Android app
Year: 2026
X-Apps role: Built from scratch
A simple way in
Login opens the catalog for those who already have an account, with the fewest steps between opening the app and the first texture.
Sign-up without friction
Sign-up creates the account in a few fields, so experimentation starts without a form in the way.
Transparency from the start
The terms of use are presented in the flow, in readable form, before the person moves on to the catalog.
Everything starts here
The home organizes categories, products and collections as the starting point, with the exploration paths in view.
Browse by category
Categories group the catalog by type of material, so the search starts from what the person already has in mind.
The product front and center
The product screen presents the material with its image and information, and it is where texture experimentation starts.
Create before deciding
The texture editor is the experimentation space: the person picks the base image and prepares where the material will be applied.
The texture takes shape
When the texture is applied, the material becomes part of the chosen image, and comparing options happens right in the scene.
See the result
The result shows the scene with the texture applied, ready to be saved, shared or taken to the purchase decision.
Your project can be next
Want a digital product with this level of care in the experience? Request a quote from X-Apps and tell us what you need to build.